Google policy prohibits the use of other contextual advertising programs alongside AdSense ads. We all (should) know this. But what exactly is the definition of contextual advertising? How would you define it? Go ahead… think about it now… write down what you think is the definition of contextual advertising. Really, write it down now because I want to give you a couple of scenarios and see if they fall within your definition of contextual advertising.Question 1: Done yet? Okay. So let’s say that you sign up for an advertising service and their servers look at the content of your page in order to determine which ads to display. I believe this would qualify under the definition of contextual advertising and would probably not be allowed.
Question 2: Another scenario. Let’s say you sign up with an advertising service and your server looks at the content of the page in order to determine which ads to display. Is this contextual advertising? The only difference is which server (yours or the advertising service) is analyzing the content of your page. Does this scenario fall within your definition of contextual advertising?
So how does this relate to scripts that automate the process of selecting keywords to use with Chitika eminimalls? There are plenty of them out there that insert the title of the post into the Chitika query or insert the categories the post appears in. Would your definition of contextual advertising include how these scripts read the content (page title, post category, etc) of the page and display relevant ads to the content?
If Google decided this type of scripting keywords isn’t allowed there probably isn’t much they could do since viewing the page source wouldn’t necessarily reveal how the Chitika query was generated. I’m not advocating against the use of such scripts, and I have experimented with some of them. Instead I’m curious how close we are to stepping over the line.
If people get too close to the line then perhaps Google might consider Chitika unacceptable to run alongside AdSense ads altogether. What do you think?Explore posts in the same categories:
One Comment on “Exactly What is Contextual Advertising?”
Chris Bloor Says: on December 20th, 2005 at 4:58 am
“Google policy prohibits the use of other contextual advertising programs alongside AdSense ads. We all (should) know this.”
What amazes me is how many people are churning on sites with nothing other than links and Adsense ads! and yet some of them make a small fortune in the process!
Long term I’m convinced that ‘Content is King’
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